ALPHA

GROUP

Passion for Service

We are a regional company that operates international gastronomic brands with the same care and passion with which a guest is welcomed at home.

We believe that service and human connections are the foundation for building strong and lasting relationships.

What sets us apart is a strong passion for serving.

Our Purpose

To elevate the international dining experience in Chile through an impeccable operation that is human-centered and driven by a passion for service.

Our Values

Passion
for service

Pasion por servir

We serve with vocation, pride, and genuine commitment.
Service is not a task : it is our way of leading and building our company. We truly enjoy it.

Operational
Excellence

Excelencia operativa

We believe in doing things right, every single day.
We pay attention to detail, uphold our standards, and strive for consistency in every operation.

Respect for
the Brands

Respeto por las marcas

We honor the DNA of every brand we operate.
We adapt with local intelligence, without losing its essence or its promise.

People
at the Center

Personas al centro

We trust people and invest in their development.
We know that great experiences are born from committed, well-led teams.

Responsibility
and Trust

Responsabilidad y confianza

We act with integrity, transparency, and accountability.
We build long-term relationships based on mutual trust.

Continuous
Improvement

Mejora continua

We learn, measure, and continuously evolve.
There is always a better way to serve, operate, and grow.

How We Do It

We manage brands with a passion for service, operational efficiency, and a focus on delivering a world-class experience.

Brand Operations

Comprehensive management of international brands with a focus on consistency, profitability, and safeguarding their identity.

Operational Excellence

Process optimization and strategic oversight to ensure an efficient, measurable, and sustainable operation over time.

Team Development

Building teams with a strong service culture, active leadership, and a high level of commitment to the overall experience.

Customer Experience

Design of standards and protocols to ensure consistent, internationally recognized hospitality.

Data
Intelligence

KPIs and data analysis to support operational, commercial, and strategic decision-making based on reliable insights.

Brand
Expansion

Scalable growth models to support expansion, ensure operational control, and drive sustainable performance.

Executive Team

Santiago Farinati

santiago
farinati

CEO Alphagroup

27 years of experience in the food retail and consumer goods sectors across the leading markets in Latin America. Leading the management and expansion of international brands such as Starbucks, Burger King, Domino’s Pizza, Chili’s, and P.F. Chang’s. Today, building Alphagroup alongside a highly committed team of professionals driven by a true passion for service.

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Sebastian Gennaro

Sebastián
Gennaro

COO Alphagroup

Senior executive in the restaurant and retail industry in Latin America, currently serving as CCO & Partner at Alpha Group LatAm, the new operating company for Chili’s and P.F. Chang’s in the region. With over 25 years of experience leading growth, expansion, and transformation of global and regional brands such as McDonald’s, Starbucks, Burger King, Domino’s, Chili’s, and P.F. Chang’s.

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Our Brands

We operate leading international brands, adapting their essence to the local market without losing their original promise.

Logo pf changs

P.F.Chang's

The six greatest flavors of Asia: Vietnam, Japan, China, Thailand, India, and Korea.
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Logo chilies

Chili's

Champions of Living Deliciously — burgers, ribs, and big screens.
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contact

Our team is ready to answer your questions and guide you through every step of the process.

Contact